Is the National Trust losing the nation’s trust?

If the National Trust is tired of promoting ‘heritage’ what can be done to remind it of its purpose?

The National Trust’s 125th birthday celebration has turned sour. Covid’s financial impact has done most to spoil the party, costing the Trust a projected £200 million of its budgeted revenue this year. It has tried to resist plugging the gap by raiding deep into its reserves – 80 percent of which are, in any case, legally restricted and cannot be spent on running costs. So, it must make cuts. Most staff are on furlough, but an aggressive redundancy programme has begun…

Read the full article on the Critic Magazine website here.